PAWsitive Stories

Giant Tiger Stores Limited is proud to announce a new partnership with Ottawa-based creative marketing agency Banfield to launch a new digital campaign, Sharing Canadian Values. Recently launched across social media and on GiantTiger.com, the campaign highlights the vital role Giant Tiger franchisees play in their communities and their ongoing commitment to affordability. 

As a people-first organization, Giant Tiger empowers local owners to operate stores that reflect and serve the unique needs of their customers. At a time when trust and community connection matter more than ever, Sharing Canadian Values highlights franchisees as leaders helping to shape the future of retail through their strong commitment to the lowest price, serving their customers, and the importance of the communities they proudly serve.

Running until July 31, 2025, the Sharing Canadian Values campaign will feature new content released weekly across Giant Tiger’s social media platforms and website, in both English and French, with a targeted marketing strategy to amplify the campaign's reach – sharing compelling stories that celebrate entrepreneurship, affordability, and community connections. To learn more about the campaign, visit GiantTiger.com.