PAWsitive Stories
For more than three decades, Giant Tiger has proudly operated its own transportation division, Tiger Trucking, delivering the essential goods Canadians rely on every day — from groceries and fashion to everyday household items. Since 1987, the private fleet has played a critical role in safely and efficiently supporting Giant Tiger stores across the country.
Most recently, Giant Tiger was named Geotab’s 2026 Safety Champion through the Geotab Innovation Awards program. This recognition highlights the strength of our drivers, our safety-first culture and the technology-enabled initiatives implemented across Tiger Trucking to reduce risk and enhance performance.
As National Fleet Manager, Giant Tiger Stores Limited, Justin Bauder has a front-seat view of the changes that have helped Tiger Trucking reach this milestone.
“Being named a Safety Champion by Geotab is first and foremost a recognition of our drivers,” said Justin Bauder. “For Tiger Trucking, it validates that our safety culture —backed by data, coaching and proactive prevention — is working. It reinforces our vision to build the safest and most reliable private retail fleet supporting Giant Tiger stores across Canada.”
Geotab is a global leader in connected vehicle and asset management solutions, with a mission to make the world safer, more efficient and sustainable through leveraged data analytics and AI to transform fleet performance and operations, reducing cost and driving efficiency.
“Geotab gives us full visibility across every vehicle and trip. That visibility allows us to coach safer driver behaviours, prevent breakdowns through predictive maintenance and deliver more accurate, on-time service to our stores,” said Bauder. “The result is fewer disruptions and more reliable deliveries for the communities we serve.”
For Giant Tiger, innovation in fleet operations isn’t about adopting technology for its own sake — it’s about using the right tools to protect people, improve efficiency and ensure stores are consistently stocked with the products Canadians depend on.
“Transportation is high risk and time sensitive,” said Bauder. “Practical technology reduces both risk and friction. When tools prevent incidents, simplify decisions and improve reliability, safety and productivity improve together. In retail logistics, that means safer drivers and stocked shelves.”
Being recognized as a Geotab Innovation Award winner for the second consecutive year underscores the impact of this approach. It reflects the dedication of Tiger Trucking’s drivers and operations teams, as well as Giant Tiger’s continued investment in practical, people-first innovation that strengthens both its supply chain and the communities it serves.
“We chose Geotab for scalability, data quality and true partnership. Their platform grows with our fleet, integrates seamlessly with our operations and provides actionable insights — not just reports. They’re a strategic partner helping us continuously raise the bar on safety and performance,” added Bauder.
Partnering with an organization that shares Giant Tiger’s commitment to safety has been critical to the success of Tiger Trucking’s operations. When safety is treated as a core value — rather than simply a compliance requirement, it drives alignment across teams, technology and decision-making, helping ensure essential goods arrive safely and consistently at Giant Tiger stores nationwide.
For more information on Geotab, please visit www.geotab.com.